University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Post Graduate Diploma Courses(Part Time)

Advertising & Media

+ Course Duration:

1 year

+ No Of Seats :

60

+ Fees :

Semester I - Rs.20808
Semester II - Rs.14192

+ Eligibility :

Graduate from any recognized University

+ Admission Procedure :

WRITTEN TEST FOLLOWED BY AN INTERVIEW

+ Preamble :

Being an aspect of Mass Communication, the advertising and media is a service industry which plays a very important role in this competitive world by building brands through effective communication. It is the soul of marketing, involving the promotion of goods and services in order to optimize the sales and the levels of awareness. It is an art which builds relationship between the product and the customer. Advertising serves three basic purposes such as sales promotion, public relations and education. The main working areas of advertising involves client servicing, creative department, media department, media production, television and film, photography, market research, exhibition and event management, promotion and direct marketing.

+ Objective :

Provide students with both the rudiments of advertising studies and the most advanced theories of advertising and the media. Understand the economics and the business of advertising and the media industry. Explore how advertisement represents people, places, ideas, issues and events to different audiences/consumers. Produce the critical mind that enables the student to engage media actively in life, rather than to be passive recipients of messages.

+ Job Opportunities :

Some advertising career options are as given below: Creative Writer, Media Producer, Advertising Executive, Poster Writer, Copy Writer, Script Writer, Photographers, Graphic Designers, Visual Art Director, Public Relation Officer, Product Promoter, Market Researcher. PLACEMENT ASSISTANCE: 100%

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