University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Post Graduate Diploma Courses(Full Time)

Aspects of Media, Marketing & Events (PGDAME)

+ Course Duration:

1 Year

+ No Of Seats :

0

+ Fees :

1 Year Fees- [ Semester  (1 & 2) ]- Rs 1,95,000/-

+ Eligibility :

Graduate in any Faculty

+ Admission Procedure :

+ Preamble :

Event Management is looked upon as a sunrise industry in the service sector. The word 'Event'
now needs to be redefined in view of the manifold growth of the various 'happenings' in the
commercial' as well as in the ‘non-commercial' world. Be it private happenings or public
events, everything now is done on 'big scale'. 'Image' is the key word today. This 'image'
building exercise today needs a professional manager, either an individual or an organization,
depending on the size of the exercise.
Secondly, the awesome growth of Event Management industry is due to the sudden spurt in
Live Entertainment Shows (domestic and international), corporate events (product launches,
dealers meet), various exhibitions, seminars, conferences, and carnivals, regional and national
festivals.
 It is in this light that event management has become one of the most strongly emerging
careers in India today.  Event management is considered to be a fascinating and thrilling
profession that requires a lot of toil and energy. Industry experts see enormous job
opportunities in this field. 
The PG Diploma in Aspects of Media, Marketing & Events (PGDAME) course, curated by the
research & development team of National Academy, facilitates one to learn and enhance the
management skills required for the Events & Entertainment Industry at an early stage of one's
career. PGDAME shall ensure a robust foundation for an aspiring manager of the future generation.

+ Objective :

The PGDAME will help students to develop the skills to design, plan, create, implement, manage, and market events. Students will examine the scope of the events industry, learn how to manage events in a sustainable manner, and evaluate event outcomes.

To provide intensive theoretical & practical knowledge of event management

To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases / technical know how about event industry.

To impart Understanding of the five stages of event management: research, design, planning, coordination, and evaluation

To learn to how to manage time effectively, to manage human resources and volunteers

To have insight into hiring vendors, caterers, sound and light technicians, entertainment, and other resources

To be knowledgeable about risk-management procedures and tactics

To learn about the requirements for necessary contracts, permits, and licenses, and how to meet these requirements

To understand budgeting, pricing, and accounting as they relate to event design

+ Job Opportunities :

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