University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A++' Grade

Post Graduate Diploma In Advertising & Media (PGDAM) Ordinance No. 5917

+ Semester I

Subject Code Subject Name Internal External Marks Credit
PGDAMS1MJP1 Advertising Concepts and Principles 50 50 100 4.00
PGDAMS1MJP2 Integrated Marketing Communication 50 50 100 4.00
PGDAMS1MJP3 Fundamentals of New Media Design 50 50 100 4.00
PGDAMS1MJP4 Media Planning and Buying 25 25 50 2.00
PGDAMS1P5 Research Methodology 200 200 4.00
PGDAMS1P6A Copywriting 50 50 100 4.00
PGDAMS1P6B Digital Marketing 50 50 100 4.00
Total 750 26.00

+ Semester II

Subject Code Subject Name Internal External Marks Credit
PGDAMS2MJP7 Market Research 50 50 100 4.00
PGDAMS2MJP8 Advertising Agencies 50 50 100 4.00
PGDAMS2MJP9 Public Relations 50 50 100 4.00
PGDAMS2MJP10 Consumer Behavior 25 25 50 2.00
PGDAMS2P11A Rural Marketing & Advertising 50 50 100 4.00
PGDAMS2P11B Advertising & Sales Promotion 50 50 100 4.00
PGDAMS1P12 Advanced New Media Technology 50 50 100 4.00
Total 650 26.00
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