University of Mumbai's

Garware Institute of Career Education and Development

NAAC Re-accredited with 'A' Grade

Masters (Degree Courses)

Master of Management Studies (Event Management & Public Relations)

+ Course Duration:

2 Years

+ No Of Seats :

0

+ Fees :

Semester 1- Rs 1,00,000/-

Semester 2- Rs 1,00,000/-

Semester 3- Rs 1,00,000/-

Semester 4- Rs 1,00,000/-

+ Eligibility :

Graduate in any faculty 

+ Admission Procedure :

Admissions on the basis of written Test & Interview

+ Preamble :

Event Management is looked upon as a sunrise industry in the service sector. The word 'Event' now needs to be redefined in view of the manifold growth of the various 'happenings' in the commercial' as well as in the ‘non-commercial' world. Be it private happenings or public events, everything now is done on 'big scale'. 'Image' is the key word today. This 'image' building exercise today needs a professional manager, either an individual or an organization, depending on the size of the exercise.

Secondly, the awesome growth of Event Management industry is due to the sudden spurt inLive Entertainment Shows (domestic and international), corporate events (product launches, dealers meet), various exhibitions, seminars, conferences, and carnivals, regional and national festivals.

It is in this light that event management has become one of the most strongly emerging careers in India today.  Event management is considered to be a fascinating and thrilling profession that requires a lot of toil and energy. Industry experts see enormous job opportunities in this field.

The Master of Event Management & Public Relations (MEM) will help students to develop the skills to design, plan, create, implement, manage, and market events. Students will examine the scope of the events industry, learn how to manage events in a sustainable manner, and evaluate event outcomes. MEM would empower one with Sharp vision, effective business acumen and an unparalleled Event management skill set leading to a cherishing career.

+ Objective :

To provide intensive theoretical & practical knowledge of management

To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases / technical know how.

To impart Understanding of the five stages of event management: research, design, planning, coordination, and evaluation

To learn to how to manage time effectively, to manage human resources and volunteers

To have insight into hiring vendors, caterers, sound and light technicians, entertainment, and other resources

To be knowledgeable about risk-management procedures and tactics

To learn about the requirements for necessary contracts, permits, and licenses, and how to meet these requirements

To understand budgeting, pricing, and accounting as they relate to event design

+ Job Opportunities :

Career in Event Management has turned up as the most profitable opportunity with a number of individuals and companies hosting and organizing events on a regular basis. These range from the small time private events to large scale international events. Some of the broad verticals that have been offering huge career opportunities are Social Events (Wedding Planning, Cultural Festivals, Anniversary and Birthday Celebrations, Fund raising events, etc.), Corporate Events (Meetings, Seminars, Conferences, Exhibitions, Awards functions, CSR activities, Employee training & engagement programs, etc.), Marketing & Media (Product Launches, Promotional activities, Road shows, shopping festivals, Experiential marketing activities, etc.), Entertainment Events (Movie launch & promotions, Live concert, Music Festivals, Fashion shows, Drama and stage shows, etc.), Sports Events, Public Relations, Travel & Tourism, Hospitality & Logistics and many others.

Event Managers today are being entrusted with various roles and designations. An indicative list of functions that are offering high opportunities are as mentioned below:

Event Manager- An event manager is responsible for conceptualisation, planning, budgeting, organising and execution of a successful event.

Production Head- The head is responsible for coordination among the departments and ensure smooth execution.

Wedding Planner- He is conscientious for creating the worthwhile memories for all the wedding & pre-wedding rituals.

Event Conference Architect-An Event Conference Architect is firmly focused on event objectives and ROI and takes a holistic approach towards event management.

Event Digital Analytics Manager- An Event Digital Analytics Manager exploits his skills in digital analytics thereby creating a niche for themselves.

Event Reporter- An Event Reporter has the ability to report live event with the help of social media, influencing masses.

Event Sponsorship Manager- An Event Sponsorship Manager is dedicated to recruiting and stewarding sponsors.

Event Tech Experts- Event Tech experts play a critical role in troubleshooting any tech challenge that arise in event space

Event Customer Experience Manager- A Customer Experience Manager  cater to the needs of attendees in order to give them an enjoyable experience with hopes that they will return to future events.

Event Security & Safety Manager- The manager of event security takes on the role of ensuring all guests, staff and volunteers are safe during the event and protected from potential threats.

Creative Event Director- A creative director can provide solutions to help bring an event to life! They can create internal engagement campaigns, develop event branding, and focus on live events and exhibitions, along with video, digital, print and marketing content.

Event Diversity Co-ordinator- An Event Diversity Coordinator works in a human resource type ensuring that the staff are diverse and also panel and speaker line ups are representative of a wide variety of backgrounds.

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