University of Mumbai's

Being an aspect of Mass Communication, the advertising and media is a service industry which plays a very important role in this competitive world by building brands through effective communication. It is the soul of marketing, involving the promotion of goods and services in order to optimize the sales and the levels of awareness. It is an art which builds relationship between the product and the customer. Advertising serves three basic purposes such as sales promotion, public relations and education. The main working areas of advertising involves client servicing, creative department, media department, media production, television and film, photography, market research, exhibition and event management, promotion and direct marketing.