University of Mumbai's

The Sports Industry in India is growing by leaps and bounds. As per the FICCI Vision document 2022 India is going to need 4.4 million trained manpower in the Sports Industry. From a situation where India was primarily a cricket playing nation (playing only tests and one day internationals), we now have the IPL and multiple sports leagues in football, kabaddi, badminton, hockey etc plus sports events like the Mumbai / Delhi marathons. 2. This explosive growth in sports has led to a huge jump in need for sports management professionals in allied industries like: a. Sports franchisees e.g. Mumbai Indians, Pune Sunrisers etc. b. Sports goods companies like Nike, Reebok etc. c. Sports federations. d. Consumer goods companies like Reebok, Nike, Bajaj, Colgate etc who want to increase their brand association with sports. e. Celebrity Managers who will manage the careers of these upcoming sports personalities. f. Sports Event and Facility managers who will assist in the smooth running of the various events. 3. Therefore, we at International Institute of Sports Management decided to enter this field with courses in Sports Management to prepare students for these careers.